GLOSSARY TERM
Structured data (schema)
Tagged markup that helps Google understand a page's content.
Updated June 2026
What it means
Schema.org markup (JSON-LD) describing the page — article, product, FAQ, etc.
Why it matters for indexing
It doesn't guarantee indexing, but it clarifies content and unlocks rich results once indexed.
How to check it
Use Google's Rich Results Test or the Enhancements reports in Search Console.
How FastIndexing helps
Our audit notes missing or invalid schema as part of the page-quality picture.
Frequently asked questions
What is structured data?
Structured data is standardized markup (usually Schema.org JSON-LD) that describes a page's content — article, product, FAQ — so search engines understand it better.
Does structured data help indexing?
It doesn't guarantee or force indexing, but it clarifies content and can unlock rich results once a page is indexed.